Actualités comptables
Design des cookies : l’apparence, ça compte !

Design des cookies : l’apparence, ça compte !

Publiée le vendredi 23 juin 2023 à 00h00 dans Actu Juridique

Le Gouvernement s’est fait l’écho d’un rapport sur l’influence du design des bannières cookies sur le comportement des internautes. Et ce qu’il en ressort doit amener les entrepreneurs à réfléchir sur leur choix graphique…

Design des cookies : à ne pas négliger !

Pour rappel, un cookie est un petit fichier informatique (techniquement, un traceur), déposé et lu, par exemple lors de la consultation d'un site internet, de l’ouverture d'un mail, de l'installation ou de l'utilisation d'un logiciel ou d'une application mobile.

Ce cookie est déposé quel que soit le type de terminal utilisé : ordinateur, smartphone, liseuse numérique, console de jeux vidéos connectée à Internet, etc.

En pratique, il existe 3 types de bannières cookies :

  • les bannières neutres ;
  • les bannières « dark patterns » qui sont volontairement conçues pour tromper ou manipuler l’internaute ;
  • les bannières « bright patterns » qui encouragent la réflexion de l’internaute.

Le Gouvernement a mené une étude pour connaître l’influence du design des cookies sur le choix d’accepter ou non le recueil de données personnelles par le site internet visité.

Cette étude montre que les internautes sont globalement réticents à partager leurs données personnelles. Pourtant, les chiffres démontrent que cette réticence ne se traduit pas dans les faits :

  • 16 % des internautes refusent l’utilisation des cookies en présence d’une bannière neutre ;
  • 4 % des internautes refusent l’utilisation des cookies en présence d’une bannière « dark pattern » ;
  • 33 % à 46 % des internautes refusent l’utilisation des cookies en présence d’une bannière « bright pattern » (le taux de refus varie selon le design des « bright patterns »).

Ces chiffres confirment l’influence considérable du design des bannières sur le choix des internautes… ce que les entrepreneurs ne doivent pas négliger, lors de leur choix graphique !

Plan d'accès

Plus d’informations ?

Sotorec

  • Sotorec
    267 bd. du Docteur Charles Barnier
    83000 Toulon
  • 04 94 09 17 02
  • +33494895133

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  • Mémoire utilisée par PHP : 2,93 Mo
  • Pic mémoire allouée par PHP : 4,09 Mo
  • Temps d'execution du script : 0.360 s
  • Lang :
  • Path : actualite-design-des-cookies-lapparence-ca-compte
  • Route : newsItem
  • $okt->page->module : news
  • $okt->page->action : item
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