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Mauvaise influence(ur) : la DGCCRF rappelle la réglementation

Mauvaise influence(ur) : la DGCCRF rappelle la réglementation

Publiée le vendredi 27 janvier 2023 à 05h55 dans Actu Juridique

Selon une enquête de la DGCCRF, 6 influenceurs sur 10 ne respectent pas la réglementation. Sur quels aspects exactement ?


60 % des influenceurs contrôlés en anomalie

Depuis 2021, la Direction générale de la concurrence, de la consommation et de la répression des fraudes (DGCCRF) enquête sur les pratiques commerciales d’une soixantaine d’influenceurs. Des procédures ont d’ailleurs été engagées contre certains, en raison de l’irrespect de la réglementation sur la publicité et les droits des consommateurs.

Les contrôles ont notamment visé des influenceurs disposant d’un nombre conséquent d’abonnés ou faisant l’objet de signalements par les consommateurs eux-mêmes. Il a ainsi pu être relevé que 60 % des influenceurs étaient en anomalie.

Les principaux problèmes relevés sont les suivants :

  • méconnaissance des règles relatives à la transparence du caractère commercial de leur publication ;
  • tromperie sur les propriétés des produits vendus ;
  • promotions de produits ou services risqués, comme les paris sportifs ;
  • utilisation interdite du compte personnel de formation (CPF) pour récupérer des espèces ou des cadeaux, etc.

La DGCCRF conseille dès lors aux consommateurs d’être vigilants lors de la consultation d’annonces proposées sur les réseaux sociaux, et promues par des influenceurs, de comparer les prix et les caractéristiques des produits entre plusieurs sites avant de commander et de faire jouer la concurrence.

Source : Communiqué de presse n° 525 du ministère de l'Économie, des Finances et de la Souveraineté industrielle et numérique du 23 janvier 2023 : « Marketing d’influence : 60 % des influenceurs ciblés par la DGCCRF en anomalie »

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